##......AMAZING INSTAGRAM FACTS......##
2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging
along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help
businesses market and sell directly from the app.As you plan your Instagram marketing strategy for 2021,
it’s important to know the latest facts about this very popular social network. To make sure you’re working with the
right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.
Table of Contents
Fast stats for instagram 2021
Amazing Instagram user statistics
Instagram usage statistics
Instagram Stories stats
Amazing Instagram business statistics
Instagram ad stats
Instagram video stats
Amazing Instagram reels
Instagram Igtv
AMAZING INSTAGRAM HASTAGS
Amazing facts of instagram
FAST STATS FOR INSTAGRAM
1. Instagram turned 10 years old in 2020
Instagram officially launched on October 6, 2010, and a million people had created accounts by December of that year.
The first ever Instagram post actually came a few months earlier. On July 16, 2010, when co-creator Kevin Systrom posted a test photo of a dog.
2. Instagram is the sixth-most visited website
Even though Instagram is primarily used through a mobile app, it still cracks the top 10 for website visits.
People may be viewing your posts on a larger screen than you think.
3. Instagram is the 9th most popular Google query
The top 10 searches include generic terms like weather and news. Facebook, Google, YouTube, and Amazon also feature in the
top 10, and all ahead of Instagram. But, again, this is a great showing for Instagram since it is primarily accessed through an app.
4. Instagram has the 4th-most users of any mobile app
Since Instagram is primarily a mobile platform, this stat bears more weight than website visits.
For active users of a mobile app, Instagram is outranked only by Facebook, WhatsApp, and Facebook Messenger.
Instagram user statistics
Who exactly is using Instagram? These Instagram user statistics reveal the details of Instagram’s audience right now.
5. Over 1 billion people use Instagram every month
That makes Instagram the second-ranked traditional social network in terms of active users, behind Facebook.
When considering all social platforms, Instagram ranks sixth – behind Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat.
6. 88% of users are outside the U.S.
Americans are the largest Instagram audience, but they’re very far from the majority. Rounding out the top five countries for Instagram users are:
India: 120 million users
Brazil: 95 million users
Indonesia: 78 million users
Russia: 54 million users
This is important information when thinking about how to define your target audience on Instagram, and what kind of content to create.
7. Instagram reaches 140 million U.S. users
That’s an 8% increase over Q3 2020.
Sure, we just told you that the U.S. audience represents only 12% of all Instagram users. But it’s still an important audience that’s growing consistently.
8. 14% of U.S. adults have never heard of Instagram
Keep in mind that while Instagram does have a huge reach in the U.S., it does not reach everyone. That’s why understanding your audience is so important.
9. Instagram saw 17.0% user growth in Western Europe in 2020
The region will end 2020 with 132.8 million users, eMarketer predicts. That’s an increase of 19.3 million users since 2018.
Before the pandemic, eMarketer had predicted only 5.2% growth for the region. They revised their estimate upwards twice this year.
Instagram users in Western Europe data
Source: eMarketer
10. The country with the highest Instagram percentage reach is Kazakhstan
Kazakhstan might not have the most Instagram users, but it is the country where Instagram reaches the highest percentage of the population:
72%, to be precise.
Rounding out the top five countries with the highest%age reach are:
Brunei 71%
Iceland: 67%
Kuwait: 66%
Turkey: 66%
If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts.
11. The gender mix on Instagram is pretty even: 51% female and 49% male
However, in the U.S., a substantially higher percentage of women (43%) use Instagram than do men (31%).
And it’s worth noting that Instagram does not publish advertising data for genders other than “female” or “male.”
These discrepancies show that you can’t make assumptions about demographics on Instagram—or any other social network.
And you definitely can’t make assumptions about the demographics of your own followers.
Instead, use social media analytics tools to get detailed information about your own audience, for a better content strategy and ad targeting.
For more details, check out our post that breaks down all the key Instagram demographics for social media marketers.
12. 5% of U.S children under 12 use Instagram
That’s despite Instagram user guidelines that require users to be 13 years old before they can create an account.
Among kids aged 9 to 11, 11% use Instagram.
Instagram usage statistics
Now that you know who’s using Instagram, let’s look at some Instagram usage stats to reveal how they’re using the network, and how often.
13. Instagram users spent an average of 30 minutes per day on the platform in 2020
That’s an increase of almost 4 minutes over 2019. If that doesn’t sound like a lot, consider that it’s a 13.8% jump.
Before the pandemic, eMarketer predicted time spent on Instagram would increase by only 1.5% in 2020.
In comparison, Facebook users only spent 1.4 more minutes per day on the platform in 2020, an increase of 4.3%
Facebook Instagram Snapchat average time spent per day US users
Source: eMarketer
14. 200 million Instagram users visit at least one business profile daily
During those 30 minutes on the platform, a large portion of Instagram users are checking out business profiles. Is yours one they might want to visit?
15. 81% of people use Instagram to help research products and services
And 2 in 3 people say the network helps foster interactions with brands.
16. 130 million Instagram users tap on shopping posts every month
While the Instagram stat above shows people research purchases in the platform, this confirms that people are making purchases directly from Instagram.
With all the new shopping and e-commerce features rolled out this year, it’s easier than ever for brands to sell products directly within the app.
If you’re not using Instagram’s shopping features yet, check out our post on how to sell products on Instagram.
17. More than 50% of Instagram accounts use Explore every month
The Explore tab is a place for Instagram users to discover new content and new accounts to follow. Getting your content featured on Explore is a key way to expose your brand to new followers.
18. California’s most-mentioned holiday cookie is gingerbread. In New York, it’s sugar cookies
Why should marketers care? It’s true this is a pretty random Instagram statistic. But it’s a good example of how regional variations can affect perception.
Could this cookie preference extend to Instagram posts and ads? Only testing can tell you for sure. Testing is the only way to know for sure
what colors, words, and content (or cookie) types connect best with your audience.
19. 11% of people use Instagram as a news source
That’s nowhere near the percentage of people who get news from Facebook (36%), but it’s still worth considering when thinking
about how to roll out new product launches and other brand announcements.
In the U.S., 26% of people aged 18 to 24 have recently used Instagram specifically to access coronavirus news.
20. Only 1% of Instagram users use no other social platforms
Instagram users are social butterflies: 92% of them also use YouTube, and 86% use Facebook.
Interestingly, less than half of Instagram users (43%) also use TikTok.
21. Over 1 million Instagram posts each day mention the word “meme”
Memes are a serious trend on Instagram. Does that mean your brand should create a post for every new meme? No. But if the meme fits, it might be worth a try.
Meme accounts embody some important lessons that all Instagram marketers should learn.
We explain them all in our post on what brands can learn about Instagram marketing from meme accounts.
Instagram Stories stats
22. 500 million people use Instagram Stories every day
With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands.
The stats below further emphasize why you should try Stories, if you haven’t already.
23. 58% of people say they have become more interested in a brand or product after seeing it in Stories
If you’re not using Stories yet, listen to the Instagram stats: 2021 is the year to start. Not sure what to post on Stories?
We made a list of 20 Instagram Stories ideas to get you started.
24. Questions which you can ask in your stories or a live which help increase your social marketing business ??
1.What comes to your mind when you hear the word Social Media Engagement?
2.Has Social media made your life better? How?
3. On which Social Network do you get lowest/ highest engagement? Ever figured out why?
4. Which of your posts got the maximum engagement in the last week? Share a link to your post, if you can.
5. Share a tip or two for getting better Social Media engagement.
6. Did you know the potential of Social media when you first start using it? What were your initial thoughts on Social Media?
7. Tell us one social media skill you’re good at and one that you want to improve.
8. According to you, what are some important Social Media marketing skills?
9. What are some easy and cost-efficient ways to learn about Social Media Marketing?
10. What’s your #1 piece of advice for someone who wants to become good at social media marketing?
11. What do you enjoy more — posting stories or watching stories? Why?
12. What are some ways of making your stories more engaging?
13. Do you plan your stories content in advance? What do you usually post?
14. What according to you is the upside/downside of stories vs your regular feed?
15. Which Social Network do you check first? Why?
16. How much time do you spend replying and reacting to all your Social mentions?
17. On which network do you post on regular basis? Why?
18. Do you have a daily Social Media routine? How you usually go about it?
19. If you could change one thing about your Social Media routine, what will it be?
20. Does your mood affect your behaviour on Social Media? How?
BY USING THESE YOUR UDIENCE EASILY CONNECT WITH YOUR BLOG OR WITH YOU
AND YOU CAN EASILY GET A TRAFFIC FROM INSTAGRAM ON YOUR WEBSITE
IN BLOGGING FOR MONITIZING YOU NEED TO GET A TRAFFIC BY DOING THESE SMALL THINGS
YOU CAN GET A TRAFFIC. AND BY DOING THIS YOU CAN ALSO GET FOLLOWERS.
25. 90% of Instagram users follow a business
People are not just interacting with their friends and family on Instagram. Almost everyone who uses the app follows at least one brand
AMAZING INSTAGRAM USER STATISICS
Whether it’s brunch, business, or the beach, we’re all wondering – is it Instagrammable?
Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a
long way from once being a favorite for vacationers sharing their holiday pictures to now appealing to all kinds
of influencers, advertisers, and brands At this point, it’s safe to say that your audience is using Instagram, and your competitors too.
But keeping on top of Instagram trends (oh and did we mention algorithm changes too?) becomes a little complicated at times.
Your target customers might be scrolling away on their feeds right now, the question for marketers is how and why they should
be present on Instagram.
If your brand isn’t already on Instagram, these Instagram marketing statistics will convince you why it should be and give you
an idea of what you should be doing on the social platform.
So, let’s get started with the top 10 Instagram statistics for 2021 to shed some light on the rising importance of Instagram for your business.
How Many People Use Instagram?
As of June 2018, Instagram has reached the 1 billion monthly active user mark (TechCrunch, 2018). That’s a big milestone for the
mainly mobile photo sharing network! More than 500 million active users are using the platform daily. As of now, the Instagram app is one of the most popular social networks worldwide. A little over 5 years ago, in June 2013, Instagram had 130 million monthly
active users. Since then, it’s grown 10 times.
Instagram is a social network that allows users to share and edit both photos and Instagram videos. Out of the social networks,
only Facebook and Youtube have more daily active users than Instagram. Once used mainly by teens and young millennials, Instagram
continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon.
So, if you were questioning whether your brand should spend the time and money to invest in Instagram, the tremendous number of
monthly active users should be an indication. Our team wrote A Beginner’s Guide to Instagram Shopping a while ago to help you understand
the many nuances of the platform.
the amazing increment seen on the instagram after the 2018.In June 2018, Instagram had reached one billion monthly active users,
up from 800 million in September 2017. The app is one of the most popular social platforms worldwide and one of the four
billion-user properties owned by Facebook and the 90% of the people on the instagram are related to business so many people raise
there business on social media . and increase there stats day by day.
INSTAGRAM USAGE STATISTICS
Instagram has 500+ million daily active users (DAUs) globally, ranking it second behind Facebook for the social network with the highest daily logins.
The company reports that 500+ million daily users interact with Instagram Stories, up from June 2018’s 400 million.
It took Snapchat 6 years to hit 150 million daily active users, Instagram’s story usage surpassed that milestone in 8 months from launch.
11.01% of the world’s 4.54 billion active internet users access Instagram daily.
11.96% of the world’s 4.18 billion active mobile internet users access Instagram daily.
13.15% of the world’s 3.8 billion active social media users access Instagram daily.
6.43% of the world’s 7.77 billion population uses Instagram daily.
Instagram’s daily user base is 70 million more than the total population of South America.
Instagram Stories: 24-hour photo and video montages.
Ephemeral messages: Private messaging media that deletes after viewing.
Feed algorithm: Orders your feed by posts their computer modelling thinks you’ll like.
IGTV: Post longer videos, removing the previous limits.
Live video: Broadcast videos to your followers, who can comment.
Instant translation: The ability to translate comments, captions, and profiles helped their expansion outside non-English speaking territories.
Reels: Create fun 15-second videos. Instagram’s answer to TikTok.
Instagram’s Stories DAU timeline:
On August 2nd, 2016, Instagram released a ‘stories’ feature to give its users 24-hour video and photo sequences that disappear like Snapchat.
In October 2016 (within two months), they had 100 million users interacting with their new stories function daily.
Parent company Facebook loves to flex on significant growth milestones publically. Eight months after launch,
it was made public that Instagram stories overtook the 150 million daily active users of rival Snapchat.
Notable Instagram story DAU milestones:
October 2016: Instagram stories hit 100 million users (DAU)
June 2017: Instagram stories hit 250 million users (DAU)
January 2019: Instagram stories hit 500 million users (DAU)
In January 2019, the media sharing platform also reported 500+ million daily active users interacting with their stories feature.
It took four years for nearly all of Instagram’s daily active users to also interact with stories daily.
Instagram User Growth Rate History
According to Instagram’s growth rate data, the company has been adding over 100 million new users every 4 to 9 months – This user growth rate has been consistent since 2014. However, between September 2017 and June 2018, the company had a massive 200 million increase in new user growth. From 2018 to 2019, the user growth rate reverted to a steadier 6.7%.
Global Instagram Monthly Active User Growth Rate
Below is the latest data made available in 2020 via Instagram (Facebook).
Sep-14 to Jun-18 – 200 Million user growth in 9 months
Apr-17 to Sep-17 – 100 Million user growth in 6 months
Dec-16 to Apr-17 – 100 Million user growth in 4 months
Jun-16 to Dec-16 – 100 Million user growth in 6 months
Sep-15 to Jun-16 – 100 Million user growth in 9 months
Dec-14 to Sep-15 – 100 Million user growth in 9 months
Mar-14 to Dec-14 – 100 Million user growth in 9 months
An eMarketer study estimated that Instagram’s growth in the US is slower in older age groups, while users aged 25 to 34 are joining the platform
like wildfire.Another interesting estimate they’ve made is about the US growth of the platform
INSTAGRAM STORIES STATS
Top 10 most-followed Instagram accounts
Instagram – 367 million followers, 33.9% of all Instagram followers
Cristiano Ronaldo – 238 million followers, 22.0% of all Instagram followers
Ariana Grande – 203 million followers, 18.7% of all Instagram followers
The Rock – 199 million followers, 18.4% of all Instagram followers
Kylie Jenner – 196 million followers, 18.1% of all Instagram followers
Selena Gomez – 194 million followers, 18.0% of all Instagram followers
Kim Kardashian – 189 million followers, 17.5% of all Instagram followers
Lionel Messi – 167 million followers, 15.4% of all Instagram followers
Beyonc̩ Р154 million followers, 14.2% of all Instagram followers
Justin Bieber – 147 million followers, 13.6% of all Instagram followers
Instagram have given many tools by using these tools we can increase are reach on
instagram. these tools are stories , igtv and reels via a which we can connect with our
audience.
500 million people use Instagram Stories every day
With half a billion people using Stories every single day, it’s clear that Stories are an important
channel for brands. The stats below further emphasize why you should try Stories, if you haven’t already.
58% of people say they have become more interested in a brand or product after seeing it in Stories
If you’re not using Stories yet, listen to the Instagram stats: 2021 is the year to start. Not sure what to post on Stories?
We made a list of 20 Instagram Stories ideas to get you started.
50% of people have visited a website to make a purchase after seeing a product or service in Stories
Purchase intent is one of the best results you can get from your social media efforts. Don’t miss out on all those clicks.
Brand Stories have an 86% completion rate
That’s just a small increase from 85% in 2019. Entertainment account Stories saw the largest increase in completion rate,
from 81% to 88%. Sports account Stories have the highest completion rate, at 90%.
61% of Instagram users used the Support Small Business Sticker in Stories during its first month
That’s an informal figure based on a poll on the @InstagramforBusiness Story.
Launched in May 2020, Instagrammers can mention a business directly within the sticker to give their followers a preview of the business’s account.
AMAZING INSTAGRAM BUSINESS STATISTICS
90% of Instagram users follow a business
People are not just interacting with their friends and family on Instagram. Almost everyone who uses the app follows at least one brand.
36.2% of B2B decision makers use Instagram to research new products or services
That ranks it ahead of LinkedIn but behind YouTube, FaceBook, and WhatsApp.
It’s a clear indication that Instagram is an important business tool, whether you’re marketing to consumers or other organizations. If you’re not sure how Instagram would fit into your B2B marketing strategy, check out our post on how to use social media for B2B marketing.
The average Instagram business account posts once per day
To make the most of that content, make sure to post at the right time.
We analyzed more than 250,000 Instagram posts to uncover the best times to post for 11 different industries.
Find the results in our post on the best times to post on Instagram.
Instagram business accounts see an average 1.46% monthly followers growth
Growing your Instagram following can feel like a very slow game. But there are strategies you can use to outpace
the Instagram follower stats and bring in more followers faster. We outline 35 of them in our post on how to get more Instagram followers.
The average engagement rate for an Instagram post by a business account is 0.96%
That means you should expect approximately one engagement for every 100 followers.
Engagement is apparently highest for photos posts (1.03%), followed by carousel posts (0.86%) and video posts (0.75%).
But that will vary by industry and audience preferences.
INSTAGRAM AD STATS
Instagram’s potential advertising reach is 1.16 billion users
That’s 19% of adults aged 13 and over. This represents a 7.1% quarter-on-quarter increase in advertising reach in Q3 2020.
Instagram advertisers can reach a youth audience of 83 million
To be specific, this Instagram stat refers to users aged 13 to 17. That makes Instagram third in terms of youth advertising reach, behind Facebook (123 million) and Snapchat (91.9 million).
Instagram will earn $18.16 billion in ad revenue in 2020
That forecasted figure represents a big jump from $13.86 billion in 2020 and just $9.45 billion in 2019.
4 million businesses use Instagram Stories ads monthly
Stories ads give brands the opportunity to create engaging full-screen experiences that connect with Instagram users.
Mobile-shot Stories ads outperform studio-shot ads 63% of the time
Instagram users expect Stories to be more casual and less polished. Stories ads shot on mobile feel more like organic content and less like a hard sell
Stories ads with central text outperform ads without text 75% of the time
This stat is specifically focused on add-to-cart objectives, but it’s worth experimenting to see how use of text affects
your Stories ads for other advertising objectives.
I
INSTAGRAM VIDEO STATS
How-to tutorials are the most popular form of Instagram video content
Followed by behind-the-scenes posts, interviews, and news coverage.
Think about what kind of fun, quick, easy-to-implement instructions related to your business or niche you could convert
into a short Instagram video content that inspires engagement.
IGTV videos are 4x larger than photos on the Explore page
That makes IGTV videos a good way to draw potential new eyeballs to your account. Of course, the first step is to get on the Explore page.
IGTV automatic captions are available in 16 languages
Captions are an important element of inclusive design, which is just good business.
NFL teams’ Reels generate 67% more engagement than their regular video posts
The Patriots have the highest engagement with their Reels. They see an average 121,800 engagements per Reel, compared to 21,600 engagements per video
AMAZING INSTAGRAM REELS
Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip
videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account,
make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to
become a creator on Instagram and reach new audiences on a global stage
Creating Reels
Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to help create your reel, including:
Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.
AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.
Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.
Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel.
Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.
Reels can be recorded in a series of clips (one at a time), all at once, or using video uploads from your gallery. Record the first clip by pressing and holding the capture button. You’ll see a progress indicator at the top of the screen as you record. Stop recording to end each clip.
INSTAGRAM IGTV
launched IGTV at an event in San Francisco featuring many of the Instagram creators who’ll make IGTV great. Check out the video of the event
to learn what IGTV is, how it works and see it come to life.
Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010,
we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!
Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram
creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also
be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.
IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.
We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.
AMAZING INSTAGRAM HASTAGS
#amazing - 30%
#follow - 11%
#like - 10%
#love - 9%
#instagood - 8%
#photooftheday - 7%
#beautiful - 6%
#picoftheday - 5%
#instalike - 4%
#instadaily - 4%
RELATED HASHTAGS FOR #AMAZING
Use this list to find new related hashtags for your posts
# Hashtag Posts
1 #amazingcars247 6,484,516
2 #amazingphil 5,652,598
3 #amazingview 4,735,202
4 #amazingplaces 3,160,953
5 #amazingink 2,425,014
6 #amazingday 2,360,722
7 #amazingcars 2,340,418
8 #amazingthailand 2,273,832
9 #amazingfood 1,772,181
10 #amazingplace 1,733,232
11 #amazingtaiwan 1,074,453
12 #amazingnature 943,054
13 #amazingnaturalhair 921,663
14 #amazingdress 878,595
15 #amazingphotohunter 769,131
16 #amazingnight 682,127
17 #amazingmalang 671,331
18 #amazingviews 666,908
19 #amazingworld 640,064
20 #amazingart 622,575
A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #NoFilter). They are used to categorize content and make it more discoverable.
Hashtags are clickable. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.
Why use Instagram hashtags?
Hashtags are an important way to expand your Instagram audience. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you
comment if you like it!!!!!!!!!!!!
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